Client Overview:‍

The GelBottle is a rapidly growing beauty brand known for its premium nail products. With an ever-expanding global footprint, they required a scalable and personalised digital infrastructure that would enhance customer experience, support their multi-market operations, and foster deeper engagement with their community.

‍Challenge:
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As The GelBottle’s business expanded internationally, they faced the challenge of unifying their digital ecosystem to cater to a diverse, global audience while maintaining a personalised touch at every interaction. They needed an e-commerce platform that could seamlessly support multiple markets, alongside enhanced search, customer engagement, and support features that would elevate the brand's customer experience.

We partnered with The GelBottle to build an all-encompassing digital ecosystem powered by BigCommerce—a robust, scalable platform designed to manage their multi-market operations. We integrated advanced personalisation tools, a loyalty program, and community-building features to create a seamless, engaging experience for their global audience.

Execution:

• BigCommerce Build:
  We implemented BigCommerce to handle The GelBottle’s growing e-commerce needs. This platform provided the scalability and flexibility needed to manage multiple markets, ensuring smooth global operations.
• Bloomreach Integration for AI-Driven Personalisation:
  By integrating Bloomreach, we transformed The GelBottle’s search and product discovery process. Leveraging AI, we created personalised shopping journeys, dynamically tailoring search results and product recommendations based on user behavior and preferences. This boosted conversion rates by delivering more relevant product suggestions and enhancing the overall user journey.
• Yotpo Integration for User-Generated Content:
  To build trust and foster authenticity, we added Yotpo to display customer reviews and user-generated content across the site. This integration encouraged customers to share their experiences, leading to increased engagement and brand credibility.
• Zendesk for Enhanced Customer Support:
  We seamlessly integrated Zendesk to streamline customer service, offering real-time support and ensuring queries were handled efficiently. This tool improved response times and customer satisfaction, contributing to a superior customer support experience.
• Better Mode Community Build:
  Understanding the value of community, we developed an interactive platform using Better Mode to foster deeper customer relationships. This community platform provided a space for customers to share tips, experiences, and product inspiration, building loyalty and engagement with the brand.
• Loyalty Program Implementation:
  We created a custom loyalty program to reward repeat customers. Through points-based rewards, exclusive perks, and incentives, the program increased retention and drove ongoing customer engagement

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Through our ongoing partnership, The GelBottle now has a unified digital ecosystem that supports their global expansion and enhances customer interaction at every touchpoint. The integration of advanced personalisation tools like Bloomreach has drastically improved product discovery and shopping experiences, while Yotpo and Better Mode have strengthened community and trust within the brand’s customer base.

• AI-Powered Personalisation: The Bloomreach integration increased conversion rates by delivering more relevant product suggestions tailored to each customer’s preferences.
• Increased Engagement: User-generated content through Yotpo and a thriving community on Better Mode fostered stronger customer relationships.
• Enhanced Customer Support: Zen-desk integration led to faster, more efficient responses, improving customer satisfaction.
• Higher Retention Rates: The loyalty program successfully boosted repeat purchases and long-term customer loyalty.

Conclusion:

By seamlessly integrating multiple cutting-edge digital solutions—spanning from AI-driven personalisation to a vibrant customer community—The GelBottle is now positioned as a leader in the beauty e-commerce space. Their unified, dynamic online presence offers a superior shopping experience while fostering deeper brand loyalty and global scalability.

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