INTRODUCTION
Three Olives Vodka, a premium vodka brand known for its innovative flavours and vibrant brand personality, sought to create a unique, interactive experience to engage its audience and amplify brand awareness.
The brief
In a competitive market, Three Olives Vodka wanted to differentiate itself by offering more than just a product—it wanted to offer an experience. The goal was to create a campaign that would resonate with its target demographic, driving both brand engagement and product awareness.
Our Approach
We developed the "AI-Powered GeneRAGER," an innovative digital tool that allowed users to build their dream party using advanced AI technology. Users could select three key elements such as music, venue, dress code, or food to generate their ideal party scenario. Participants then entered for a chance to win an all-expenses-paid party fully sponsored by Three Olives Vodka.
Execution:
The campaign was launched through a dedicated microsite, where users interacted with the AI-powered party builder. This interactive digital experience was amplified by a comprehensive social media marketing campaign, driving traffic and encouraging participation.
services used
Creative Strategy
Technology
Content Production
Results
The campaign was a major success, generating over 10,000 entries. The interactive experience not only engaged users but also amplified Three Olives Vodka’s brand presence and trade profile, with significant social media traction.
- Over 10,000 Entries: Demonstrating the campaign's wide appeal and effectiveness in engaging the target audience.
- Ultimate Party Prize: The grand prize of a fully sponsored party created buzz and excitement around the campaign.
Related Work
Phone Number
+4402030484377
Address
49 Featherstone Street, EC1Y 8SY, London,UK
